About Retractable Banners
Retractable banners are pretty easy to define – it’s really all
in the name. They’re banners which are printed in full color on a
quality vinyl banner material and are attached to a spring-loaded
mechanism that allows them to retract into their base. Their
default position is tucked away inside their base, meaning that
shipping, transporting and storing options are truly simple. They
even come with a case for storage, which will hold the banner
retracted into its base and the stand that the banner is displayed
on when extended.
These are some of the reasons why retractable banners are a
visual marketer’s best friend. Retractable banners are some of the
most versatile and convenient printed marketing pieces available
for anyone who’s designing a trade show booth, sprucing up a
retail setting or designing an interior – like a waiting room or
lobby – with product marketing in mind. Plus, when they’re not in
use, they tuck away and store into their included cases, meaning
storage is a breeze.
Three Main Types of Retractable Stands
We carry three main types of retractable banners: Standard
retractable banners, heavy duty retractable banners, and
double-sided retractable banners.
Standard retractable banners
are just that: They’re the industry standard for size and display
options, and for good reason. Ours run in sizes 33" x 78", 47" x
78", and 57" x 78" and display on the front of the banner only.
It’s worth noting that these are the most affordable options for
retractable banners. However, they’re made with the same
high-quality banner material customers expect from U.S. Press, so
their affordability doesn’t mean they lack anything in quality.
One word of caution regarding standard retractable banners: Though
they are retractable, repeated retracting and extending of the
banner or rough handling of the banner can damage the mechanism
within the banner’s base. It’s best to exercise caution and not
overdo the amount of retraction that goes on with this type of
retractable banner. For the retractable banner that’s ready to
withstand a little more stress, there’s the heavy-duty
option.
We produce
heavy-duty retractable banners
that are sized at 24” x 92” but are designed to withstand
repeated retraction and extensions, meaning they’re the best
options for mobile displays transported to and from locations like
trade shows. These are the banners for those whose display moves
around and calls for more frequent set-up and take-down. These
stands are prepared for transportation and are a quality product
that lasts.
Looking to capture attention from multiple directions? Check out
our
double-sided retractable banners. These stands are essentially two standard retractable banners
combined to create a two-sided display. Lots of customers want a
retractable banner that’s displayed on both sides, which makes
this the perfection solution for trade shows, events, and lobby
displays. With this type of display, it comes with a single stand
that shows two banners--one on each side--which means you can
choose to keep your artwork the same or you could feature
different designs on each side.
Our Banner Material
It’s our goal to always produce top quality products, which is
why all of our retractable banners are printed on a resilient PET
no-curl banner vinyl, a high-quality banner stock with a smooth
texture and slight gloss – the kind of quality banner material
your design deserves. This banner stock is designed to resist
curling, so it always adapts to its retracted position within its
stand properly, and its appearance gives it a professional,
elegant vibe within your display.
Assembly and Care
When you receive your retractable banner, it will be in its
retracted position inside its case along with its stand. Assembly
is simple and can be done in less than two minutes. First, open
your case and take out the metal base and pole (the pole will come
in several pieces). Set the base on the ground and turn the feet
of the stand perpendicular to the base. Next, connect the pole
pieces and place it in the base hole. Lastly, pull the top of the
banner from the base and attach it to the extended pole. The
reverse is true for disassembly, and all parts will return to the
original case for transport and storage.
Care for retractable banners involves not being rough or
excessive with the retraction mechanism, and keeping the display
indoors. For an outdoor solution, check out our outdoor x banner
stands.
The banner itself can be cleaned with a mild cleaning solution or
a duster. Though your banner shouldn’t need a lot of care after
it’s set up and on display, it’s good to keep it free of dirt or
grime, as this could damage the retracting mechanism.
Uses
The uses for such a convenient display piece are near-limitless.
Customers remark that placing a larger retractable banner in the
corner of a room at a 45-degree angle makes the banner pop and
fills out empty spaces in a lobby or waiting room. Retractable
banners can make a great temporary backdrop for a non-permanent
display (think: behind you in your trade show booth). Multiple
retractable banners placed in a row or along the length of a wall
or walking path create a bigger visual display that can really pop
and catch the eye of customers. One word of warning: Retractable
banners look great and are easy to move around, so placing them
outside is a tempting proposition. This isn’t impossible, but we
strongly recommend keeping your display indoors as the stand
itself is not weighted to withstand windy environments. You could,
in a pinch, place the stand under a covered awning that’s shielded
from the wind. Ultimately, though, we recommend our
outdoor x-frame banners
for this type of usage, which will give you the display you need
without the risk of damage from exposure to wind and rain.
FAQ
Retractable banners are simple and effective to use for a variety
of marketing display purposes. Understandably, customers at times
still have questions about them. Some of our most frequent
customer questions regarding retractable banners are as
follows:
1. What is a retractable banner?
A retractable banner is a type of vinyl signage retracted into a
small, compact metal base that can be pulled upward for display.
It really is all in the name!
2. Are retractable banners and pull up banners the same
thing?
Yes. Retractable banners are commonly called "pull up banners"
since they are pulled upward out of their metal base for display.
This works due to a spring-loaded mechanism within the metal base.
The banners can be carefully returned to their retracted positions
for storage or transport, but this must be done carefully to avoid
damaging the mechanism.
3. How much do retractable banners cost?
You can order a standard 33" x 78" retractable banner, including
the stand, for just $99. Larger sizes and double-sided displays
cost more but are still an affordable banner display
option.
4. Are retractable banners easy to assemble?
Yes, one of the best advantages of retractable banner stands is
that they are easy to assemble. The banners will already be
attached to their spring-loaded retracting frame. You simply need
to extend them and attach them to the pole included in the case.
Note: Be careful when opening and closing the retractable banner,
as being rough with the retracting mechanism will damage it.
5. Can I use my retractable banner outdoors?
Given their lightweight, metal frame, retractable banners are
intended for indoor display purposes and are not recommended
for outdoor usage, particularly in windy conditions. It’s
possible to display your retractable banner under a covered
awning that is shielded from wind, but the best solution is to
use a display intended for outdoor usage. For an outdoor
signage option, check out our
outdoor x-frame banners. This is the best option for weather-proof outdoor
displays.
6. How do I store them?
Our retractable banners are shipped with a case. When you’re
finished with your display, simply detached it from its pole and
put it in its retracted position, then return it to its case. The
entire banner, base and stand can be stored within the same case
they came in.
7. Do you print them double-sided?
Our standard retractable banners are printed full color,
single-sided. This is due to the position of the display stand
on the banner. For two-sided printing, check out our
double-sided retractable banner stands.
8. Do you print your banners in one color or full
color?
All of U.S. Press’s retractable banners are printed in full
color, which means you can add as few or as many colors you would
like to your design. This makes retractable banners an attractive
option for livening up a display or adding color to a room while
still achieving product marketing goals.
9. What file type do I need to use for my banner
design?
For best print quality, we recommend saving your design as a PDF
or TIFF. This makes it easy to share the document and transition
it into the printing process, and it allows the graphic design
team at U.S. Press to access your file to make sure it’s just
right for what you have in mind.
All of U.S. Press’s retractable banners are printed in-house by a
team of experienced printing professionals with years of printing
experience who are passionate about making sure your design
translates to the printing medium just like you imagine.
Consistent quality is the goal, and you can rest assured that U.S.
Press is here to meet that goal, to best help you meet
yours!
There’s one final question you may be asking: Are retractable
banners right for my marketing efforts and goals? If you’re
interested in a convenient, affordable and attractive banner piece
that transports well, hooks customer attention and stores simply
when not in use, then they almost certainly are! Savvy business
people and marketing professionals are using retractable banners
every day for a vast array of purposes and displays. You can be
too, and it’s as simple as talking to your U.S. Press account
manager to get the process started.